An Indian Christian Brother, Steve Rocha, leads a children’s human rights campaigning group called Nine is Mine. The title is based on the idea that nine per cent of Indian GDP should be spent on children if India is to meet its Millennium Goals commitments. The campaign has captured the imagination of Indian children. Currently, 60, 000 young people have signed up as members of the campaign.
The campaign is focused on the post–2015 UN Agenda, End Poverty and Exclusion, which seeks acceptance by the international community that six per cent for Education and five per cent for Health be established as the global minimum human development standard (as recommended by UNESCO and WHO.
Working with Edmund Rice International in Geneva, the young people are mobilising to bring their campaign before the United Nations in New York. They have already begun lobbying with the international diplomatic community in Delhi. Groups of nine children each have so far visited the Irish, Australian, Austrian, Swedish, Columbian, Slovenian, Mexican, US, Canadian and the Belgian embassies. They are hopting to expand their campaign in advance of the UN General Assembly which meets this September in New York.
At the moment, they are actively raising funds to have a group of young people speak at the General Assembly. Iona College in New Rochelle is assisting the group by coordinating accommodation and hospitality arrangements. Brother Kevin Cawley from Edmund Rice International, New York, is actively engaged in facilitating UN accesss. Let’s hope that the group succeeds.
First Eleven Campaign
Letter from Vijay Kumar
My name is Vijay Kumar. I belong to the Dalit (untouchable) community of India. I am a young activist and have been involved with the NINEISMINE campaign for a couple of years now. I seek your help on behalf of millions of Indian children and young people who live in abject poverty.
In the year 2000, world’s leaders from 189 countries met in New York to sign the historic Millennium Declaration Goals document that aimed at halving poverty and hunger by 2015.
The target of reducing extreme poverty by half has been reached five years ahead of the 2015 deadline…but, this is not a reason to relax. Projections indicate that in 2015…almost one billion will be living on an income of less than $1.25 per day…and children will suffer and die from preventable diseases. Hunger remains a global challenge, and ensuring that all children are able to complete primary education remains a fundamental, but unfulfilled, target that has an impact on all the other Goals. 
The NINEISMINE campaign is a children’s advocacy campaign that seeks the fulfillment of MDG 2, education for all, MDG 3, end gender discrimination and MDG 4, reduce child mortality (2+3+4 = NINEISMINE). It is an initiative of children, by children and for children to claim their right to be heard and their right to participation even in governance. This campaign began in India in response to Nelson Mandela’s call to every ordinary citizen to hold the government accountable to their commitment “to end poverty and social exclusion". 
In India, 5000 infants die each day due to common curable childhood diseases. Forty-eight per cent of its children are malnourished. Every third malnourished child in the world is Indian. Even with its historic Right to Education India still has 8 million children out of school and about 12.6 million child labourers.
It is in this scenario that we the children of India took it upon ourselves to demand that India allocates six per cent of GDP on Education and three per cent on Health, as was promised by our Government in its Election Manifesto of 2004.  Even now, our government spends around one per cent of the GDP on the health and about 3.7% of the GDP on Education. We at NINEISMINE demand 6%+3%=9% for the children.
In September 2013, all the world leaders will assemble in New York to draft the way forward beyond 2015 in framing a new set of Millennium/ Sustainable Development Goals (MDG/SDG). This therefore is an opportune advocacy moment for children worldwide.
Recognizing the importance of investing in people (and children in particular) the NINEISMINE campaign seeks the support from the world community of children to rally their voices in support of the recommendation of UNESCO (Oslo Declaration 2008 and Confintea VI Belem 2009) that 6% (though of GNP) be dedicated to Education. The WHO in 1981 on the other hand suggested that at least 5% of GNP  on health be accepted globally as a positive bench mark. (Global Strategy for Health for All by the Year 2000)
The NINEISMINE campaign recommends that – as a proportion of each country’s GDP – 6% for Education (in which at least half goes towards elementary education) and 5% for Health is adopted as the minimum global standard in relation to each country’s public spending for the same.
I along with the other children of the NINEISMINE campaign therefore appeal to you, our peers across the world to write to your respective governments and seek their support in demanding the inclusion of this as an indicator for the Education and Health Goals in the Post 2015 framework.
We also recommend that you send postcards or go in delegation to the relevant government offices and even other Ambassadors and High Commissioners to advocate that these standards of 6% for Education and 5% for Health be included into the new Millennium Development framework.
The idea is to have young people like me demand adequate investment into our future. Remember, child-rights abuses anywhere are a concern for children everywhere.
“Wars of nations are fought to change maps. But wars of poverty are fought to map change.” 
 Ban Ki-moon, Secretary-General, UN MDG Report 2012
 Wada Na Todo Abhiyan
 GDP or Gross Domestic Product is the total value of products and services produced within the territorial boundary of a country.
 Mohammed Ali
 GNP or Gross National Product is the total value of goods and services produced by all nationals of a country, whether within or outside the country.